Research Database

How Should RyanAir Develop Future Strategy in A Global Market

This 47 page paper is the beginning of a dissertation, with literature review and methodology, to examine and determine what the future strategy of the Irish low cost airline RyanAir, the main competitor of EasyJet, should adopt in the global airline industry. The paper examines the background of the airline industry, looking at the general environment and the model follow cost airlines developed by Southwest. The company and its performance is considered and compared with similar companies as well as traditional companies such as British Airways. The paper then looks at the generic types of strategies that could be adopted before outlining a brief methodology for primary research. The bibliography cites 50 sources.

Do Pure Play Internet Banks Create Value?

This 58 page paper looks at the way in which pure play internet banks, such as First Direct and Egg, may be able to create value. The paper presents a full dissertation style paper, with an introduction and objectives followed by an in-depth literature review. The literature review examines the role of the banks, examines the way that they compete and the importance and place of internet banking in the banking industry. The potential ways that pure play internet banks may add value studied from a theoretical perspective. After a section on methodology primary research using questionnaires is then simulated; assessing the perspective of internet banking using a sample made up of customers of the HBSC subsidiary; First Direct. The results are presented and then discussed. The bibliography cites 43 sources.

Society’s Monster: Violence in Literature

This paper uses four literary works to argue that violence is endemic in society. Frankenstein, Heart of Darkness, War Child and How to Tame a Wild Tongue are used to give various examples of violent behavior. Bibliography lists 4 sources.


This 5-page paper is an example of a request for bid document. Bibliography lists 1 source.

A Research Project To Determine The Best Way Of Increasing Customer Loyalty At Scandinavian Airways Systems (SAS)

This 79 page paper is a dissertation style paper undertaking research to look at how the Scandinavian airline SAS can improve customer loyalty and the potential of using customer relationship management (CRM) to achieve increased loyalty. The paper looks at the development of the company, how they compete and the current loyalty system that is in place followed by an in-depth literature review concerning customer loyalty and CRM. A methodology is offered and simulated primary research results are presented before a conclusion is reached that recommends the adoption of a CRM system. The bibliography cites 54 sources.

Advertising; Does Sex Sell?

During the 1980's and 1990's it was generally accepted that the use of sexual images or suggestion could have a very positive influence in advertising campaigns. In more recent year this approach has been questioned, many studies have taken place, some indicating that the use of sex has changed other reach the conclusion that sex is not long such a persuasive tool. This 17 page paper looks at the question 'does sex sell?' using a comprehensive literature review and providing an outline for a full dissertation. The bibliography cites 17 sources.

How Far Do Representations of Youth Crime in Britain, Through Popular Culture, Influence the Public's Perceptions of Young People in Today's Society?

This 11 page paper is a literature review covering a range of sources that would be useful for a dissertation which examines How far representations of youth crime in Britain, through popular culture, influence the public's perceptions of young people in today's society. The paper starts by placing the occurrence of crime into a social context and reviews crime theory. The paper then looks individually at the way youth crime is reported and the influences on the making of the news, and then at the way the news will influence the audience by looking at audience theories. The bibliography cites 21 sources.

Proposal: Beginning Principals In The Era Of Accountability

A 17 page paper that presents a dissertation proposal. Schools have changed and so has the principalship. Accountability is not the focus word and principals are required to be accountable not only for the smooth operation of the school but also for student achievement. Many experienced principals are saying the multitude of tasks and responsibilities are simply not 'doable' and are retiring early. How are novice/beginning principals dealing with the challenges of expanded demands on the principal? This paper includes these sections: introduction, problem statement, purpose of study, significance of study, literature review and methodology. Standards for principals as published by two organizations are reported along with some of their many responsibilities. 2 Appendices reflect the surveys to be sent to new principals for this study. Bibliography lists 10 sources.

Labour Market Trends in Hong Kong

This 75 page dissertation papers examines the labour market in Hong Kong. The paper begins by exploring the impact that global economic slowdown is having on the Hong Kong labour market, looking first at the economy globally and the problem of over-capacity and then at the specific impacts the global economy is having on Hong Kong as well as more local impacts, such as the transfer of rule to China. The writer then looks at the development of the labour market and how the economic changes have forced the structure of the labour market to change away form the more traditional manufacturing to new technology and the desire to build knowledge based economy. Issues such as the skills shortage, the disadvantages and advantages of the links with China and its’ membership of the World Trade Organisation (WTO), and the role of vocational training are all considered before the conclusion that within Hong Kong occupational trends demonstrate a new economy. The bibliography cites 61 sources.

Assessing a Potential Correlation between Hedging for Fuel by Airlines and Their Profitability - Introduction, Literature Review and Methodology

This 95 page paper is the first part of a full length dissertation to assess whether or not there is a correlation between hedging for fuel and the profitability of airlines. The paper presents the first three chapters; the introduction, the comprehensive literature review and the methodology. The introduction outlines how and why this is important, looks at the nature of the research, presents two hypotheses and gives relevant definition. The literature review is the longest section and looks at existing theories and research that examines the impact of heading of a firm and the different influences looking at the general as well as the airline industry. The theory of constraints is also considered as a framework to be used for application to the research. The methodology presents an approach which can be used for gathering of both quantitative and qualitative data and explains the way in which the data will be analyzed. The bibliography cites 54 sources.

The Process Gap between “Customer Relationship Management” and “Supply Chain Management”

This 100 page paper reviews the need for an increased level of customer orientation in the commercial environment. The paper, written in the style of a dissertation looks at the gap between supply chain management and customer relationship management. The paper starts with an introduction and then traces the development of customer relationship management and the differing ways in which it may be implemented and the movement towards customer centric business models and consider difficulties in implementation. Primary research is then assessed to determine whether there is a link between firms adopting a customer orientation and profit and/or market share. The primary research demonstrates the difficulties of gaining value from CRM. The paper is based on data supplied by the student. The bibliography cites 80 sources.

Teenage Pregnancy in the UK - Assessing the Effectiveness of Strategies and Identifying Potential Improvements to Help Reduce Incidence Levels

This 53 page paper is an examination of the high level of incidence of teenage pregnancy in the UK. The aim of paper is to assess existing policies, strategies and interventions in order to identify potential gaps and weaknesses where improvements may be made in order to a reduced the level of incidence of teenage pregnancy UK. The paper is presented in the style of a font dissertation, starting with an introduction, background information and justification for the study, followed by in-depth literature review, methodology, research findings and then discussion. The paper ends by making recommendations regarding the introduction of new policies were interventions in the adaptation of existing approaches. The paper focuses on teenage conceptions to women under the age of 18 years. The bibliography cites 40 sources.

Self Assessment Exercise

This 7 page paper presents an example of a self assessment, based on information provided by the student. The self assessment is based in the students’ ability to provide feedback and a reflection on the importance of feedback in the workplace. The bibliography cites 4 sources.

Updating IT Infrastructure - In-House and Outsourced Services

This is a 15 page paper that provides an overview of transitioning to a new IT infrastructure. A hypothetical example, Riordan Manufacturing, is used to show the value of in-house versus outsourcing through ASPs. Bibliography lists 8 sources.

Career Development - Gap Analysis and Action Plan

This 6 page paper is based on data supplied by the student. The paper presents an example of a gap analysis. Assessing the skills needed and the current skills of a student undertaking an MBA in healthcare management, and then presents an action plan to reduce the gap.

Practicum - Developing and Evaluating a Program to Reduce Falls in Chronically Ill Elderly Patients

This 4 page paper presents a practicum as an example for fulfillment of NUR/590A, with the goal of developing and evaluating an educational program to educate staff in the home care agency in fall prevention for elderly patients in the home with certain chronic diseases. The learning objectives, leaning strategies and evidence are all presented. The bibliography cites 3 sources.

LEEDS Platinum Certification - Sidwell Friends School

This is a 6 page paper that provides an overview of LEED Platinum Certification. Sidwell Friends School is used as an instructive example. Bibliography lists 2 sources.


This 8-page paper is an example of an EduTot marketing plan for Morocco. Bibliography lists 3 sources.

Leading With The Heart - Lessons From Coach K

A 5 page paper that focuses on four leadership theories exhibited by Coach Krzyzewski. These are trait theory, behavioral theory, transformational theory, and ethical leadership. Examples are given. Bibliography lists 4 sources.

Work and Family Programs - A Case Study

This is a 3 page paper that provides an overview of work family programs. The example of NASA is used to examine how programs help employees maintain work-life balance. Bibliography lists 2 sources.

Globalization and its Impacts on Cultural Diversity

Using examples from China, Japan and Australia, this 5 page paper explores the less positive aspects of globalization. Bibliography lists 8 sources.


This 5-page paper offers an example of a complex decision-making process pertaining to opening a university branch in Northern Virginia. Bibliography lists 3 sources.

Society’s Monster: Violence

This paper uses four literary works to argue that violence is endemic in society. Frankenstein, Heart of Darkness, War Child and How to Tame a Wild Tongue are used to give various examples of violent behavior. Bibliography lists 4 sources.

Risk Management for Large Events - An Overview

This is a 3 page paper that provides an overview of risk management. The hypothetical case of a large multinational event is used to provide examples. Bibliography lists 3 sources.

Warren Buffett Leadership Style

A 15 page paper. This essay reports Warren Buffett’s background, Buffett’s leadership practices and capabilities, an analysis and discussion of Buffett’s primary leadership style, and the benchmarks that demonstrate Buffett’s style. within the report are short discussions of transformational leadership, servant leadership, and laissez faire leadership. Actual examples of Buffett’s leadership practices are provided. The report ends with a brief discussion of leadership, in general. Bibliography lists 16 sources.

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Chapter One:  Hypothesis

The hypothesis section of any thesis or dissertation generally sets up the "problem" to ...
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Chapter Two:  Literature Review

Chapter 2, known as the Literature Review, is where most of a dissertation's sources ...
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Chapter Three:  Methodology

The layout of a dissertation's methodology section varies greatly depending upon the type of ...
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Chapter Four:  Discussion

In Chapter 4, the "Discussion" section, students must perform a critical analysis of their study's ...
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Chapter Five:  Conclusions

Many consider the fifth & final chapter of the dissertation or thesis to be its most important ...
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Correct use of the APA style for the in-text citing of sources is often crucial to ...
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